By: Amber Schiada, Vice President & Director of Research, JLL
Culture is intangible, hard to measure actively, yet easy to sense when you walk into an office space. Workplaces are rarely neutral when it comes to communicating a buzz of engagement or a sluggish vibe of resignation. Company culture can significantly affect very real
Genuine expression of a strong and vibrant company culture can also serve to attract new talent. One workplace study indicates that the combination of organizational culture and workplace facilities outweighs salary and benefits as the influential factors in choosing an employer.
This observation is backed by another study (Fig 3) where 74 percent of candidates would consider a slightly lower paying job in a company
Engaged workers are defined by the consistent discretionary effort they bring to their work practice; they “go the extra mile.” Their own sense of personal success is tied to the business goals, and they develop an emotional connection to the organization. This connection makes them more effective at their job, and they are more likely to develop innovative practices that lead to competitive advantages.
Despite the advances in office design and workplace strategies, the focus on short term cost efficiency has led to an undervaluing of the only resource with unlimited potential— your workforce. Studies continue to show a trend of increasing worker disengagement (Fig 1).
In the upcoming weeks, we will share sections of a recent JLL research report that advocates for the importance of ‘workplace expression’ as a crucial tool that improves employee engagement and motivation. The physical design of the workplace can harness and communicate a company’s culture and brand values.