By: JLL Staff Writer
Genuine expression of a strong and vibrant company culture can also serve to attract new talent. One workplace study indicates that the combination of organizational culture and workplace facilities outweighs salary and benefits as the influential factors in choosing an employer.
This observation is backed by another study (Fig 3) where 74 percent of candidates would consider a slightly lower paying job in a company if their friends indicated it was a great place to work.
The same study suggests that candidates rank a company’s status as a “great place to work” over other factors such as a reputation for great products, services, the best people or prestige in the marketplace. This factor allows an organization to attract and retain talent without entering an escalating salary competition.