Confessions of a CRE Newbie

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CREBy: Arielle Babineaux, Marketing Manager – SV

Let me start of with a quick hello to our blog audience! My name is Arielle and I was recently (June) hired as the Marketing Manager for our JLL Silicon Valley office. As such, I have become quite immersed in the wild world of commercial real estate. Coming from a different industry there has been a lot to learn. Below are some of my insights from these first few months!

The acronym is king

PDS. FAR. BPS. COI. These are just a few of the acronyms that I ran into my first week of work alone. Any industry is going to have its own jargon, and commercial real estate doesn’t disappoint. When I run past an acronym I’m not familiar with, I jot it down in the back of my notebook and make sure to look it up later. And now, almost two months later, I’m basically an expert in the business…almost.

Keep it creative

There are a TON of properties and a TON of potential clients in the market. So whether you are working with agency leasing or tenant rep (my personal focus areas), you need to stay on top of your game! It isn’t always necessary to completely revamp an entire project or process, but it’s always worth giving it some extra thought. Here’s a few ideas:

  • Incorporate a prospective tenant’s tagline into the pitch
  • Try a 3D custom cut-out on a site sign
  • Test out new color palettes for property branding

Work the room

Working in CRE you touch a lot of people – whether it is co-workers, landlords, site managers, asset managers, etc. It’s in your best interest to ensure you have solid working relationships with each of them, in order to keep the project moving efficiently. Even if you aren’t working directly with a particular colleague, get to know them! You never know when you might need to collaborate with them in the future.

There you have it – some high-level thoughts from the resident newbie. Stay tuned as I loop back around on my one-year anniversary with another update for you. Cheers to continuing down the road to becoming a CRE expert!

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